Christopher K. Hsee

University of Chicago

Theodore O. Yntema Professor of Behavioral Science and Marketing

Education
A.B. (psychology), University of Hawaii, 1989; Ph.D. (psychology), Yale University, 1993.

Selected Publications
With R. Hastie, "Decision and Experience," Trends in Cognitive Sciences (2006). With F. Leclerc et al., "Narrow focusing: Why the relative position of a product within a category matters more than it should?," Marketing Science (2005). With J. Zhang, "Distinction bias: Misprediction and mischoice due to joint evaluation," Journal of Personality and Social Psychology (2004). With Y. Rottenstreich, "Music, pandas and muggers: On the affective psychology of value," Journal of Experimental Psychology: General (2004).